Keiba
If you’re craving a stellar pan Asian meal in Mumbai with an experimental and inventive bar and spectacular interiors, look no further. Nestled amidst the hustle and bustle of Mahalaxmi with a breathtaking view of the race course, Keiba brings to you a delectable array of pan Asian classics with a modern twist all set to awaken your taste buds. Great food and drinks, the perfect ambience (our favourite setting is an outdoor table during Mumbai’s pseudo winters) with warm, friendly staff set the equation straight for a night to remember.
Position the brand as a unique, serious yet edgy dining destination for pan Asian cuisine in Mumbai
The Brief
To stand out in a crowd of excellent dining options in the vicinity as a sought after option known for its culinary prowess, vibe and experience
The Vision
Brand Identity, Menu Design, Restaurant Collaterals, Uniform Design, Marketing Collaterals, Social Media Launch and Management and Creative Photoshoots
The Services
Carving a niche for itself in the premium Asian dining space in Mumbai, Keiba was able to step aside from trending indo-Chinese or fine-dine names in the city. This was a result of a unique brand positioning that helped give not only the fantastic grub but also the entire experience, a seat at the table. With an approachable personality, it soon became a popular spot for various audiences from families to serious foodies and the young crowd too. The addition of the cherry blossom as a consistent visual asset stood out within the hospitality space, since it lent a cultural reference and deeper visual interpretation of a culinary journey from another part of the world.
The Impact