Elda Health
Your one-stop health solution for midlife and menopause care.
As pioneers in this domain in India, Elda Health strives to become the one stop holistic health platform for the mid age urban woman – with a sincere goal to help women understand their health issues, identify precautionary measures, gain access to meaningful diagnosis and above all prioritize their own health.
To create powerful and impactful campaigns for a women’s health platform
The Brief
To empower women to embrace and navigate midlife and menopause care with tools and solutions right at their fingertips
The Vision
Brand Intro Video, Social Media Strategy, Newsletters, Campaigns
The Services
Focussed on starting productive conversations around midlife and menopause health, it was a rather refreshing endeavour to give this intuitive app a resonating voice. To appeal to our transitioning target audience (think: middle aged moms slowly moving to online grocery shopping from local market runs), we set the base for a launch led with emotion, backed by the app’s functionality to position the app as an approachable and open-minded one. As a result, we were successful in making a noise for all the right reasons - increased reach and followers, engagement on the app and most importantly, freely starting the conversation around midlife and menopausal health for women in India. This one was super fulfilling, it was.
The Impact