Regina Health
Nurturing you to good health, with nature.
A celebrated name in the global nutraceutical industry, Regina Healthcare glows with decades of experience in giving you every reason to make great health a habit. By harnessing the power of the (bee) hive, they bring you nature-fuelled health solutions that are sourced with integrity, curated with quality, and crafted with efficacy. For over four decades, they have mastered the art of transforming nature’s nectar into health supplements, and have recently reinvented the wheel with a fresh perspective bringing you nutrition from the beehive, formulated with a renewed lens and made worthy of your nightstand.
A complete revamp of an established nutraceutical brand in order to refresh its image with its current UK-based target audience and welcome new users (specially from South Korea) with a more relatable and friendly image
The Brief
To transform the brand’s image and personality into that of a personal well wisher that truly cares for you, and your health
The Vision
Market Research, Market Strategy, Brand Positioning, Brand Story, Brand Visual Identity, Packaging, Social Media Strategy and Design Templates
The Services
Gearing up to embrace the brand’s growing loyal fan base in South Korea, it was only fitting that we started out with the main ingredient of any good brew, the beans aka the brand identity, in this case, by adding a contemporary symbol to the logo. Breaking nutraceutical stereotypes of minimalism, we brought in a touch of neutral gradients, blurs and modern typography in various elements that created a standout visual identity for the brand across assets.
The Impact