Ary by Araya
Everyday Fine Jewellery With A Voice.
Driven by simplicity and inspired by the beautiful chaos of everyday life was born ARY – fine jewellery crafted as a true expression of your inner voice. An ode to celebrate the 9-5 (aka everyday) milestones in your life, this custom jewellery line, made in 18K gold and highest quality diamonds is the perfect gift – for loved ones, or yourself. Add to that a personalised touch with initials or a heartfelt message, and you have yourself affordable fine jewellery made for you, by you.
To create a modern, everyday jewelry brand from a legacy industry expert that focuses more on a younger audience and gifting
The Brief
Everyday fine jewellery, customized to you
The Vision
Brand Name, Brand Identity, Brand Stationery & Collaterals, Website Look & Feel with Content, Lookbook Design, Product and Model Photoshoot, Social Media Strategy and Launch Grid
The Services
With an aim to create an approachable brand for millennials and inspire them to invest in a pret line from a high jewellery brand, we set off on a journey to create a luxury experience that was usually synonymous with high-end jewellery and not pret. What lent that perfect kick to this shot of creative genius, was establishing a strong visual identity and soft, elegant and luxe tone of voice that resonated with our social media-fatigued target.
The Impact