LXME
India’s First Financial Platform for Women
On a mission to make women financially fearless, LXME is an online investment platform by women, for women, that enables them with tools and resources to be money smart and money confident. Through their intuitive platform designed exclusively for women, they simplify money decisions, and help create a safe community that fosters collaboration, mutual respect and safe learning. With a humble and conservative beginning as a Facebook community, its commendable growth proves that it is well on its way to achieving its goal of becoming a NBFC and a full fledged digital bank in the coming years.
Celebrate the financial independence of women through an empowering digital campaign
The Brief
To break stereotypes and move conversation around money to women as well
The Vision
Digital Campaign
The Services
A milestone day for a platform for women, this one was truly special. To celebrate feminine financial freedom and power, we worked on creating a microsite and a compelling Women’s Day digital campaign for LXME - aptly titled Unstereotype (in its truest sense!). Designed to connect inspirational women influencers with their aspiring women audiences around the country, Unstereotype by LXME had a bold look, and outlook. Through fun, engaging and captivating messaging, the campaign’s visual and written voice language conveyed the same emotion of being fearless when it comes to all things finance. The result? A remarkable reach that made a noise for all the right reasons.
The Impact