ITARA
Diamonds, re-imagined.
Consciously created and purposefully celebrated, Itara Jewelry brings to you sustainable lab-grown diamonds using cutting-edge technology – the results are so magnificent, it’s impossible to tell one apart from a mined diamond! As pioneers in sustainable luxury, Itara aims to introduce you to a conscious evolution – one that is also effortlessly integrating diamond jewelry to your everyday life. With a passion for their craft along with a keen eye for design and finesse, Itara’s product line ranges from classics to customized bespoke creations – all made with compassion, quality and value.
Being amongst the first movers in this space, to develop a brand that speaks to the new age consumer yet give them the confidence in purchasing diamond jewellery of the future.
The Brief
To a be a conscious and transparent Lab-Grown Diamond brand
The Vision
Brand Strategy, Brand Story, Brand Identity, Creative Direction, Social Media Launch and New Collection Campaigns.
The Services
As a pioneering business in the diamond industry, with a zoomed-in interest in building a community that believes in being part of a conscious (r)evolution, we created a global identity that found centrestage at leading retailers and various international publications. Carrying that vision forward digitally came next, via a well-crafted social media strategy and scalable design templates. Adding an extra shot of strong visual storytelling, we also set the brand apart through creatively directed photoshoots and campaigns.
The Impact