Araya
Modern High Jewelry.
A vision of fifth generation jewelers, Ashni and Sidhant Kothari, ARAYA is a private jeweler specializing in crafting exceptional modern high jewelry. With a robust presence in India, UAE and Middle East, their unparalleled access to the finest gemstones and meticulous craftsmanship enables ARAYA to deliver one-of-a-kind pieces of art.
Establishing a strong and modern visual identity on digital platforms for a legacy brand.
The Brief
Taking Araya to the modern global consumer.
The Vision
Brand Strategy, Brand Story, Brand Identity Revamp, Social Media
The Services
With a strong vision to elevate the brand’s presence in the Middle East region, we crafted a compelling brand story, revamped visual identity and a resonating tone of voice that lead to the brand commanding top ranks in the market for high jewellery. Next came a robust digital presence by way of a social media strategy to also relaunch the new identity. A natural extension of this renewed perspective was seen across multiple communication creatives such as lookbooks, ad creatives and event invites alongside new retail displays, and also refreshed through creative photoshoots.
The Impact