Aaryah

The Bio
Feel the power. Wear the story.

AARYAH was born to create a deeper meaning behind everyday jewelry. Female-founded and inspired by the women that wear them, each piece is responsibly sourced, thoughtfully designed and handcrafted in NYC. Having carved a niche for itself in the bespoke engagement rings space and exquisite custom jewelry, even Cosmopolitan agrees they’re amongst the America’s top 50 jewelry brands you need to up your accessory game!

The Brief – Give Aaryah a new identity.

The Vision – To establish Aaryah in the US market with a strong, clean identity and a powerful message.

The Services – Brand Positioning, Brand Story, Identity Revamp, Email Marketing, Social Media Templates, Packaging Design, Marketing Collaterals Design

The Impact / Solution –
As brewmasters of all things exciting, we set the tone for a crisp, full-bodied positioning rehaul, strategically streamlining the brand identity with a modern and minimalist aesthetic. Assisting a transition from an India-inspired vision to a modern bridal and bespoke jewellery specialist, we followed it up with a functional system of various creative touch points which included website, social media, thoughtfully designed emailers, marketing collaterals and packaging.