RawCycled
An elegant oasis in the heart of Mumbai
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An All Good. No Bad. Initiative by Raw Pressery. Recycling plastic waste into everyday wear with 7 Raw Pressery Bottles.
The Bio
To create a bold yet cohesive identity that stays true to Raw Pressery’s fresh, vibrant spirit while championing sustainability. The goal? A brand that looks as good as it feels - for people, and for the planet. This included designing fun merchandise, the actual t-shirts, and standout packaging that reflects RawCycled's vibrant ethos.
The Brief
As the design agency behind RawCycled, our vision was clear: to maintain the seriousness of the cause while infusing it with a sense of trendiness and fun that would inspire real action. We wanted to create a movement, not just a brand—one that motivates people to take the extra step of sending in their bottles for recycling. By blending bold, statement-making designs with an effortless, cool aesthetic, we aimed to prove that sustainability isn’t just a responsibility; it’s a lifestyle choice that looks and feels incredible.
The Vision
Identity Design, Photoshoot Direction, Social Media Management
The Services
A launch campaign that got people talking—and wearing. From statement-making tees to eye-catching packaging, RawCycled positioned sustainability as cool, effortless, and part of everyday life. The result? A buzzworthy debut that proved eco-conscious can be both impactful and insanely stylish.
The Impact / Solution