LOVE, INDUS
Opulent skincare crafted with rare riches from India and NYC’s transformative tech. Surbhee Grover’s brainchild, Love, Indus brings to you powerful formulas that fuse precious ingredients and regional customs from the Indian subcontinent with the precision of New York’s technology. Love, Indus’ product offerings focus on unique benefits like skin strength, expressions lines, deterring peach fuzz – for both, men and women – recreating experiences that remind you of the nostalgia of an old home, to discoveries in the new. Love, Indus is touted as one of the most sought after beauty brands from India and New York by VOGUE, Forbes and many others.
Establish a unique identity for a brand with an Indian soul and global appeal
The Brief
To break skincare stereotypes by creating a maximalist brand
The Vision
Brand’s Creative Partners including Brand Identity, Primary and Secondary Packaging, Seasonal Packaging Conceptualization, Social Media Launch and Management, Social Media Campaigns, Ad Creatives, Photoshoot and Video Creative Direction, Retail Display, Website Design, and Marketing Collaterals.
The Services
A masterclass in how to pour the perfect cuppa of standout branding with a voice of reason that breaks the norms of traditional skincare, Love, Indus is truly special for us. As the Creative Brewmasters for all things branding, we embraced a maximalist approach in a sea of minimalist skincare brands, with an experimental approach to everything from triangular packaging, an immersive website experience to seasonal marketing collaterals and conceptualizing and designing their limited edition gifting options. Having found the perfect brew, we recently concocted the perfect recipe to get the brand retail-ready by designing their retail display and further enhancing the flavour with engaging social media campaigns and visualscapes.
The Impact